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Paqui Lizana

Global Head of Technology Strategy at IKEA, Impact and Creative Advisor, Co-founder of Brilliant Failures

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Mother, innovator, technologist, and strategic visionary, Paqui Lizana leverages her "why not" spirit and background in aerospace engineering to drive positive change. With over 15 years of global experience at IKEA, the Volkswagen Group, and HP Inc., she has consistently advanced technological breakthroughs and organizational progress by fostering cross-sector partnerships and networks. Paqui believes technology, humanity, and nature can thrive together, inspiring people to create a more connected, sustainable, and intelligent future. Her purpose, "Igniting people to create the next big thing," reflects her dedication to global collaboration and creativity. She recently spoke at the AI Imagination in Action event at MIT and was quoted in Forbes for her presentation about the future of Innovation at Dubai Art Week.

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